Friday, July 29, 2005

Diabetes Support Perspective Targets Rise In Primetime Diabetes Advertising

Primetime Diabetes: If there is anyone out there that doesn't feel the impact of diabetes on today's family structure, I can't imagine who they might be. Is there anyone that is not related to someone who is diabetic, or is a dear friend of someone who is diabetic, or is diabetic themselves. This may be a dramatic statement - surely not the entire world is tuned into diabetes, right? Not every family is touched by diabetes? Well, if every family is not somehow touched by diabetes, certainly, more and more, their televisions are -and in primetime.

CHERRY HILL, NJ (PRWEB) July 21, 2005 --, a leading, independent online news and information resource for today's diabetic families, recently featured an editorial perspective calling attention to the rise in diabetes-themed advertising hitting the primetime airwaves.

"Whether a shaving cream company advertising its commitment to finding a cure for diabetes, a groundbreaking technology that is built-into select vehicles as the ultimate safety and security mechanism or a variety of multi-million primetime advertisements by major diabetic supply innovators, there is a steady stream of bigtime, primetime television commercials targeting the billions of Americans watching television each and every day," reports Marie Alonso, editor of

Alonso states it is no wonder that primetime advertising targeting the rising diabetic community is escalating. Recently, Medtronic reported results of a health economic analysis that predicts the U.S. economy could save up to $72 billion in medical expenses and other costs if Americans with diabetes kept their blood sugar (glucose) levels in line with current treatment guidelines. Data from the Medtronic-supported study were presented at the 65th annual Scientific Sessions of the American Diabetes Association.

The predictive health economic analysis showed that lowering A1C to levels recommended by the American Diabetes Association (ADA) and the American Association of Clinical Endocrinology (AACE) in Americans with type 1 and type 2 diabetes would save between $35 and $50 billion in direct medical costs, such as hospitalizations, over a 10-year period. When indirect cost savings were included, the total savings would increase to between $50 and $72 billion. Indirect costs of diabetes include lost work time, premature mortality and disability.

And with more than 18 million diabetics in the United States alone, those numbers are even more of a reality jolt - to all families, touched by diabetes or not.

"Next time you watch primetime television, take note of the commercials that are speaking to today's diabetic families," Alonso says. "And, more important, share their messages - with members of your family and friends, diabetic or not. The messages are targeting all of us - the global community - and they are well worth watching.

Marie Alonso is the editor of Share your thoughts with her by emailing e-mail protected from spam bots.

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